Rainbows In Fashion
Rainbows have been making waves in fashion for decades – sometimes bold and loud, sometimes subtle and symbolic, but always eye-catching. The rainbow isn’t just a trend; it’s a statement that keeps evolving with time.
Photos: @kosmetiikkanortti
RAINBOW RAVE – Organic Cotton T-Shirt
The Psychedelic 60s & 70s
The late 60s and 70s were a time of big change. A powerful wave of freedom, peace, and self-expression swept across music, art, and fashion. It was the era of the counterculture movement, where people challenged old rules and embraced new ways of thinking. Rainbows became one of the most vibrant symbols of this spirit – a way to stand out, break the rules, and wear your joy.
Tie-dye shirts, rainbow stripes, and multicolor prints exploded onto the scene, perfectly reflecting the psychedelic energy of the time. Color wasn’t just a trend – it was a revolution in self-expression.
The Bold & Bright 80s
If the 70s were about freedom, the 80s were all about boldness. This decade didn’t whisper – it shouted in color. Fashion became louder, brighter, and more playful, and rainbow-inspired looks fit right in. Neon hues, chunky accessories, and oversized silhouettes took center stage, with rainbows appearing on everything from sweaters to sneakers.
Rainbows in the 80s weren’t about rebellion – they were about fun. Childhood nostalgia met high-energy optimism. Rainbows weren’t just for kids anymore – they were for anyone bold enough to be seen.
The Meaningful 90s
In the 90s, fashion took a slightly more minimal turn – but rainbows didn’t disappear. Instead, they began to take on deeper meaning. Wearing rainbow colors became a powerful way to show support, celebrate love, and express individuality.
While much of 90s fashion leaned toward neutrals, denim, and grunge, the rainbow lived on in streetwear, rave culture, and DIY fashion. Color was used with purpose - sometimes playful, sometimes political, but always personal.
2000s to Today: The Rainbow Revival
From the early 2000s to now, rainbow fashion has made a vibrant comeback – brighter and more expressive than ever.
In the 2000s, fashion leaned into playful colors, shiny textures, and statement accessories. Rainbows fit perfectly into this bold, feel-good energy. They became a symbol of carefree style, nostalgia, and joy.
As time went on, rainbow fashion continued to evolve. Today, it's a powerful mix of creativity, meaning, and self-expression. Rainbows appear everywhere – from high fashion and handmade pieces to everyday street style. They show up in bold prints, subtle accents, and everything in between.
For some, wearing a rainbow is a statement of pride, unity, or support. For others, it’s simply about the love of color. Either way, rainbow fashion has become a celebration of individuality - open to everyone.
SHALMIAK & Rainbows
At SHALMIAK, we love rainbows - and you’ll often find them in our designs. For us, rainbows are all about color, joy, and creativity. They don’t carry any particular message or statement.
You’re free to see our rainbows in your own way. Maybe they reflect something personal or meaningful to you - or maybe you simply love the energy and happiness they bring.
We don’t believe in putting people in boxes. We believe in openness, freedom of expression, and the right to be exactly who you are.
So wear your rainbow your way - and know that you’re always welcome here.
Find your rainbows at: SHALMIAK.shop
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